Videos have become a popular form of expression ever since social media started taking the world by storm. More than video taking, people focus more on video editing as this aspect really shows off how unique one’s video can really be. Video editing has become so widely used that now you don’t really require fancy software or cameras to achieve a good video. Thanks to the advancement of technology, they can all be done from the comfort of your smartphones, anywhere at any time. Video maker apps and other editing apps are some free and easy-to-use alternatives to heavy editing software. 

As discussed, smartphones can do everything! So first step is to whip out your smartphone and turn on the camera and start shooting. Take pictures or videos of anything you like and would love to portray. You can also show off some of your picture-taking skills by playing around with different modes. Once you have a collection of photos you want to include, its time to download the best video maker app! These apps have everything you need for an engaging video – transition effects, filters, music, text boxes and a multitude of fonts and stickers. Here are a few tips to consider to get video out of any video maker app:

1. Add your best photos that are sure to catch the eye of your viewers. This can help with engagement and can sometimes inspire them to make videos, too. 
2. Selecting the appropriate music that goes along with the theme of the video is crucial for maximum engagement and likes. So remember, the music should flow with the video. 
3. Personalize your videos with texts and stickers, that you can add here and there along the course of the video. Try not to go overboard with it, less is always more! 

And here are a few things to keep a lookout on and avoid while editing a video: 

1. Transitions must always be smooth. Video maker apps have a great bunch of transitions to choose from, so all you need to do is make sure you don’t have random jump cuts which can throw off viewers. 
2. Adjusting the audio is a lot more important than some people think it is. Loud music in the background can disinterest viewers and make them want to click off. Set the music at an enjoyable tone. 
3. Inconsistent graphics like the font of texts can give the video a messy look. Stick to one font to keep things consistent throughout the video. 

I hope these tips are enough to get you started on your video making journey! Once you master something as simple as video maker apps, you can eventually move on to video editing software. As a beginner, I found these to be really helpful and from there I started exploring other apps and software that are used for video editing.

App store performance decides if you can effectively increase user downloads. We help your app accomplish higher visibility through App Store Optimization (ASO) and focus on application promoting efforts. Although mobile app developers consider approaches to make their apps emerge by burning millions on promoting and marketing, in the end, it’s still up to the users to install those apps from their phones. It doesn’t matter how advanced and great features your app has, it is deemed to fail without proper marketing and promotions. It is highly essential for an app to have a perfect app marketing strategy.

This guide is helpful for people who are new to ASO, who are ready to launch a new app, and also for those apps which need improvement in ranking. 

Let us start by understanding what is ASO:

ASO or App Store Optimization is the process of improving the visibility of an app in the app store search results when a user makes a certain search related to your app. Few of the best app promotion sites help you by changing app text, graphics, and other metadata to increase the number of downloads and the conversion rate, it is similar to that of SEO for websites, here it is for mobile apps.

What influences install conversion rate and increase app downloads?

Localization to Expand

Since the app stores feature in a number of locales. For example, for the US you can use Mexican and Australian locales. So by adding an additional locale, you can increase the number of search queries that puts your app with the competitors in search results. You can also benefit with extra 100 characters for keywords and another 60 characters for the title and subtitle.

Average App Rating

App users use ratings to give feedback based on their thoughts about the app. Apps with a rating lower than 4 stars lose half of their potential downloads. A low rating can startle users, which affects the install conversion rate. Reviews and ratings affect your app ranking in the app stores search results. Positive reviews are supporting feedbacks for new users. This demonstrates that users are making the most of your application and having a good time using your app. Top ASO companies give services to both Apple and Android app reviews. 

Optimizing App Visuals such as App Title & App Icon

The very first thing user see about your app is your app icon along with your app title. It is a crucial piece of metadata you’ll create for your app. Your app title will let users know if your app is relevant to the search they’ve made or not and your app icon will attract users in the first sight. App icon doesn’t necessarily have to belong to the functions of your app. It has to be catchy enough for users to click on your app.

Screenshots and Preview Videos

Most of the users watch videos online before using a new product. It helps a customer who visits your app have a clear idea about what your app does. App screenshots and preview video help you to put a focus on your app’s functions and give the users more motivation to download your app. Add screenshots to your description. They look pretty and will connect with your users. Not just that, powerful screenshots appearing simple it is to utilize your app will energize downloads, as your users can imagine themselves using your application.

You can use this as a guide to kick start your app store optimization. Giving close attention to your App Store Optimization techniques will give you an effective app with higher visibility and downloads generating higher revenue.

Benefits Of UPS Battery Savers

I am a proud owner of a UPS battery saver, it speeds up and gives me an amazing battery backup in case emergency which makes my life 10 times easier. The UPS battery savers are great and I would rate them 5 every single time. It really works and they give you tips to how to save battery and create a backup for your work without losing it, it’s awesome. This UPS battery saver does a good job and I especially like the protection against power outages.

However, the one thing which keeps me hooked to the UPS battery savers is the data protection. We use this regularly with all of the devices and it is a trustworthy backup for your home. We highly recommend it for others to use since it works faultlessly. It saves my money and time and gives me peace of mind. Getting 150ah battery at low price, was no less than an accomplishment.

I have had it for a year and no complaints yet. It is working well for me and saves on energy bill and time. I have confidence that I will not lose any data or my work in case of a power outage. In addition to letting you know how much battery life you have, it gives you confidence that there will be an uninterrupted power supply. You won’t be disappointed with this choice.

I like this UPS battery power saver because it tells you how long it takes to charge it and how long you have in case of power outage for an extended period of time.I’m not too generous giving out reviews and feedbacks and I have to hold onto the product for a couple of weeks before I start liking it. This product is more than expected. It’s a total package. Oh, I’m not going to share with you it’s high tech bells and whistles. Just get the product and see for yourself. It’s the last UPS battery saver you’ll ever need. In 2015, I got 2.5kva 36v inverter installation prices for home use, and never looked back since then.

I enjoy the functionality and ease of this UPS battery saver. I highly recommend it to all my family and friends. Small things in life can make a big difference. At first, I thought this was not true because most of the other inverter seems to be promising the battery life to extend but this UPS battery saver was actually good. I can do all my task without worrying about losing them and also catch on my shows during the darkest hour.

The only thing that I would like to see added would be an instruction manual in a simpler way as my grandma was trying to set it up by herself. I can see that there’s more to it but haven’t figured it out yet. It’s got real potential with some tweaks and add ons. Keep up the good work on this product.

Easy to use and acts as a backbone in your family. The home UPS battery savers help to stay green and also not cause any damage to the environment. It is a must-have in every family and without even knowing it becomes one of the most important gadgets you will rely on.

While marketing your app on the app store, it is crucial for you to have a clear perspective on your app, and various KPIs (Key Performance Indicators). This will help your app to take the opportunity of acquiring visitors on your app store page in the most profitable ways. An ideal App Store Optimization (ASO) for your app involves of improving the quality of various app store assets in terms of keyword relevancy and content marketability.

With an effective keyword strategy in your ASO, there will be an increase in the number of customers discovering your app of specific keyword queries. Once they arrive on your app store, it is app store assets including screenshots, featured videos and descriptions that influence the consumer decision of most of the users. In this regard, it is important for you to make these assets to be highlighted with some of the distinguishing features and benefits in your app to buy ios reviews. This would help to enable faster conversions on your app and ensure higher revenues from the app.

Conversion Optimization

Once users download your app, the things that they consider most valuable will be its features and channels. The two effective ways in which that you can ensure longer retention on your app, are by optimizing screen flow and layout of the app or by taking a shortcut to the discovery process. Both of these methods are proven to be effective for reaching your app engagement goals faster.

Every organization should be harnessing app metrics and analytics tools in order to gain useful insights on the app engagement, customer behaviors, and competitors’ marketing strategies. You should be necessarily having defined goals and effective metrics in order to take the right attention of your potential customers to your app. The time development and release of your mobile app can be ensured by going through various testing processes and enabling and focusing on some certain success metrics.

An effective way for accomplishing the KPI goals in your app marketing is by classifying your potential customers and customizing your app store and app experience according to the common consumer behavior patterns expressed by customers in the specific target market. Optimizing your app store with a specific group of target market doesn’t be much impactful in the conversion optimization of your app. By classifying your market segment upon clear app analytics will help app marketers to reach out to potential customers faster and drive in more conversions on your app.

Promote Your App Among Target Markets

In-app marketing strategy you can make use of various data in order to promote your app in a way that is relevant to the age, gender, consumer behaviors, language, demography, likes or dislikes of your targeted audience. You would also get deep insights into how your app is performing in terms of conversion and retention and how users are acting on your app. All the conversion-based goals of your app should be based on clear insights on your consumers’ behavior in your particular competition. The conversion optimization strategy on your app store page needs to be implemented according to the clear insights gained from effective app analytics tools.

App metrics tools have the same impact as of a web metrics tool. It will make help you to understand through action do most of the app users get converted on your app. You have to make use of an effective app metrics tool in order to measure most important KPIs in your app marketing campaigns. Effective analytics is important for identifying the way users engage in your app. You should be implementing in-depth research and analysis for getting insights for approaching app marketing.

Get Positive User Feedbacks

Buy app reviews ios and ratings that users give for the app have significant impacts on the decision that users make about the app. There are several effective ways to ensure a good number of positive reviews on your mobile app. One of the most important thing that you should focus on is reducing the chances of getting a negative review for your app. For this you have ensured your app’s quality, experience to be higher in all possible ways. Your app should ideally have a 24/7 personnel customer support of chatbot in order to ensure the address of any complaints, concerns or other support grievances. If you wish to get more positive reviews for your app on a shorter span, you can be approach leading app marketing agencies from where you can buy reviews online from real and relevant users. You can also run attractive user reviews campaigns by offering customers with attractive promo code and other benefits in reward for giving feedback on your app.

The mobile apps have evolved as a mainstream business channel for marketers in every industry. The increasing number of apps and app users has influenced the competition in mobile marketing to be challenging than ever. Entrepreneurs and marketers have realized that having an impressive mobile application isn’t just enough in the mobile strategy to win over the competitors and reach out to a wider and relevant user-base. An ideal mobile app should have a strong mobile marketing strategy across various destinations across the Internet in order to gain higher popularity and user acquisition.

App Store Optimization (ASO) comes to be a significant aspect in every mobile marketing strategy. It involves optimizing the app store listing page for higher visibility, engagement, and acquisitions. App marketers are now able to access advanced app marketing algorithms, to identify useful insights for enabling faster outreach and growth. A deep research and analysis on the market competition and consumer behavior are crucial for every app marketing strategies for getting your app store optimization and other off-page strategies to stand out from your customers and to make customers easily find and engage on your app.

When it comes to making your app optimized for easier discovery and faster conversions, all the fields that can be managed by you and your customers will be of great potential. The title and description and keyword section on your app store can be utilized for higher app store ranking by including keywords that are more likely to get searched by potential customers. The keywords you choose has to be ensured for higher relevance by checking what your competitors do for optimizing their app store ranking. With the growing marketing opportunities on various channels on the Internet, you will be able to promote your app to more targeted audiences with the right message, in the right time and right place to get app reviews.

Here are some of the important ways of promoting your app on various influential channels on the Internet.

App Store Page Content

Your app store product page can be improved with appealing content that is most relevant your app and your targeted customers as well. The app store page content strategy has to communicate the key features and benefits of your app in a convincing way. There should be as much of visual experiences such as icon, screenshots and featured video in order to optimize the chances for conversion.

Off-Page Content Marketing

It can be of great effect for publishing sneak-peak articles, videos and other teaser content of your app on off-page channels where most of your targeted customers are looking on. This will impact you are making customers excited about your app and get led to your app on the app store.

Online Public Relations

Various industry adjacent websites and channels can be utilized to deliver your business message through press releases or news. This will make your app popular among more new users and drive more significant traffic on your app store page.

Google Play Reviews

You may buy reviews Google Play from customers by offering them reward coupons, cash-backs, promo codes, free subscriptions or other incentives. When your app store page shows up more positive reviews and rating it can be of great influence for users to make decisions favorable to your app marketing goals.

Guest blogging

Influencer marketing is a potential way of marketing your app for a better reputation and trust. You can approach people who are expert and popular in your respective industry to post or share promotional content about your app or review your app on popular app review sites like AppBrain and AndroLib. Guest blogging on popular sites like Mashable, Hubspot, and GetResponse will be helpful in reaching out to a wider audience.

Paid Advertising

Mobile advertising is a highly influential strategy for propagating your app and its benefits among the targeted audience. Your app can be promoted through various paid ads on channels where more targeted customers are present. You can enable a call-to-action feature on these paid ads so that when customers click on it they will be redirected to your app store page.

Pre-Launch Marketing

An app will start getting significant user acquisition after the first few weeks of the launch date. In order to ensure higher engagement from its initial release itself, you can generate some pre-launch marketing campaigns on social networking and other channels so customers will get to know about it.

It is high-time for app owners to start planning for an effective marketing strategy and budget for encouraging higher user acquisition on the app. The number of apps and app users are increasing at a rapid pace, and this makes the competition among mobile apps to be higher than ever. In order to survive in this challenging mobile app landscape, your mobile app and its marketing campaigns have to be realigned in a way to make it more familiar and discoverable to potential customers and to enable faster conversions. There are several innovative app marketing tools and resources that you can use to make your app marketing strategies and campaigns more effective and efficient.

Research and Analysis

Some of best app store optimization companies consider app marketing to be a really serious process, that canimpact the popularity and acceptance of your app and thus of your brand and business as well. Considering the triggering competition among the increasing number of apps, your app marketing strategyshould necessarily involve effective research and analysis onpotential customers and competitors. This will help you to gain adeep insight on the buying personas of customers in your specificmarkets and common keywords and strategies that your competitorsimplement in the app marketing.

It is crucial for making your success in terms of significant key performance indicators of your app. This includes of the cost you spend on acquiring customers, the revenue you gained from acquiring a customer and the number of times customer return on your app to make another significant action on your business. In order to succeed the competition among apps and to result and to achieve the goals set by you have to keep on measuring various metrics to work on and on towards creating the ultimate user experience.

App Marketing Tools

App marketing tools can be instrumental in helping you to get more new customers, engage better with current users and convert free subscribers as premium users in order to increase revenues. With effective app marketing tools, you will be able to identify any issues in the app and get effective tips to fix them. You can also receive app improvement checklists, instant ASO scores feedbacks, metadata translations and competitors’ ranking comparisons with these app marketing tools. Some of the advanced app performance monitoring tools also provide multiple app store localization management, previous app listing version comparisons, and daily updated keyword rankings and traffic estimation lists.

Effective Content Strategy

Content marketing is an important factor for delivering your app to users in a convincing way. When you are promoting your app on the app store, social networking sites or anywhere else on the Internet, you can make use of visually compelling content such as featured videos, screenshots, app captures, images, infographics, and written content. Your app will be able to acquire more users on your app by including a clear call to action such as “download now”, “download here” or “learn more” on your social media page to attract more traffic from social media page to app store page. You can make the content you deliver across various app marketing campaigns to be something that gives users an unexpected and memorable experience.

Word Of Mouth Marketing

In order to encourage the word of mouth marketing of your app, you should keep on focusing on your core business message. You can engage users to give feedback or share your social media campaigns by implement interactive quizzes or contests. When it comes to improving the quantity and quality of user feedback on your product page on the app store you can offer your users will attractive cash back benefits, free subscriptions or other incentives for rating and reviewing your app.

For marketing your app on the app store itself it will be crucial for implementing clear and creative headline and description and visually appealing icon, screenshots, and videos. The icon, headline, and description will be the first thing that customers will be seeing when they arrive on your app store. This should be made informative and appealing in order to impact for faster user conversions. You have to identify the clearest message that can describe your app to potential users. Many young startup apps find it difficult to get ahead of other well-established companies in the app world, but with effective mobile marketing strategies, they will have to opportunity to rank ahead of any apps in their competition.

Last week, I wrote about how Google is penalizing the apps that crash, or results in over ANR (App No Response).

After writing the last post, we fixed the patch and saw our numbers picking up. We gained

If you look at the graph from the holder symbol, which was on the 19th, the downloads have steadily picked up.

Now, if you see the graph, we had put in two updates, and so far, not all users have upgraded to the new version – so, the old problem is still holding up our recovery.

As I write this, the total current version penetration was around 12, but still it helped us get 2} more downloads.

This proves beyond any doubt how serious Google is about quality. In order to conduct this experiment, we kept every other factor constant so that we could measure the impact of ANR.

For last one year, Google is taking excessive manipulation across its product line head-on. In the process, it has got considerable success in some platforms, whereas limited success in some others.

In the process, it has got considerable success in some platforms, whereas limited success in some others.

The notable product where Google has really changed the rules of the game is Play Store.

How Google Killed Play Store Ratings

A year ago, it used to be super easy to manipulate rankings and ratings, but a shift to quality driven ranking factors in last few months have made things difficult for app promotion companies.

For instance, about a year ago, crashes and ANRs were not that big of a factor, but they are today. It is impossible to maintain the rankings without fixing your crashes.

Here’s one of a test app that lost 2/3rd of its daily downloads just because it’s ANR affected over of the users.

Uh! that may seem unfair. But, guess what? Google’s mission is to make discovery easy for its users. So, it doesn’t really care how your track record has been if your app has a terrible user experience.

Since Google owns the platform and has the end-to-end data, it has the ability to bend the rules more conveniently here than on platforms like search.

Search Quality: AI would take on Black Hat

Now, another word on discovery. About a few years ago, Google started to liaise with independent agencies to the quality of search results. An AI captures the pattern of every single result that is evaluated by thousands of these “human-evaluators”.

This is one of the biggest AI projects in Search & Discovery industry,  and all this data forms the base for RankBrain.

Weeding out web manipulation would take probably longer than it took Google to fix Play Store Manipulation. One of the reasons is – Google doesn’t control as many elements of websites as it controls the elements of app. But one thing is certain: Google will keep testing all the variables until it annihilates all blackhat practices and my experience with Play Store discovery seems to suggest this.

How Will AI affect discovery? 

More implementation of AI means safer and useful internet and much more power to discovery giants like Google. Every mechanism that works on deep learning gets powerful when it is fed with data. No matter what conventional wisdom suggests, there is compelling evidence that Google will ultimately weed out blackhat practices.

A word on conventional wisdom: Why the Old School Thinking is Destined to Fail

Many Internet Gurus are either oblivious or ignorant of data. It is similar to getting your new car fixed with an old mechanic who may have a lot of expertise, but doesn’t have good tools.

It took Google 5 years to fix the issue of fake ratings. This suggests one thing, it can take Google longer to fix something, but it would eventually fix it.

For years, developers have tried to outsmart Google by various means like buying app reviews. Some even resorted to unethical means, but as with any type of course correction, things did change. A lot of people would search for websites where they could buy reviews, and installs. Sure, they had many options but that never used to work.

Grey Hat ASO – Sticking to the Thin Line

I am not talking about Grey Hat methods that one undertakes, say by paying for installs on android, or on iOS; grey hat, if done well, can get better, and faster results; but there is a heavy price to pay, if you were to risk your key apps. Something I never recommend.

A quick search on keywords like “buy android reviews”, “buy ios reviews” will open up a pandora box of numerous such services that are recklessly involved in selling these services, but the bigger question that one should ask is – are these safe? And if yes, what is the price that they pay in face of a penalty?

After working in this industry for a substantial amount of time, I am pretty much convinced that buying reviews simply does not work. Sure, in past you could have got away with a good PR, but not anymore. After repeatedly asking developers to dissociate from buying reviews through notices on Official Android Blog, Google decided to go after this practice by negating the positives that resulted from such incentivized activity.

Incentivize Activity – The Good, The Bad, The Ugly

So, now, incentivized activity does more bad than good. What you can instead focus on is user experience. Now, Impression based installs are always fine, but as a rule, you must always avoid incentivized installs. A while ago, there was a trend of buying keyword installs. But honestly, that was akin to a noob building backlinks without any variation in anchors, soon, every developer I knew kept asking us for that (Something that we refused as a matter of principles). This was asking us to get an app delisted – We couldn’t afford to do that.

When You Should Go for ASO agency

Then there was a trend of buying keyword installs. There were a lot of questions asking where one could buy keyword installs, and that is what the great marketers pounced on. Cashing on this stupid thing, they never thought of ever doing on-page optimization, which was so critical. Some, even got their apps delisted. You certainly don’t think that you know about something that Google doesn’t.

Now, many think that it is quite easy to outsmart Manupilate Playstore Rankings by hiring app store optimization companies, but that is not always the case. Unless you have a great product, no marketing is every going to help you. One thing that people and agencies often discount is that in SEO, google may not be your domain or hosting provider, but when it comes to apps, it owns every bit and piece of it.

So, you really don’t stand a chance against Google. Sure,  you can optimize your description, work hard on graphic assets and foray into Grey Hat ASO.  but all of this will hold for nothing unless you build on good product.

Google @ Machine Learning – It Just Gets Better

Now, Google is getting better by leveraging machine learnings, so you may buy installs for an app, or reviews, and have a little positive effect (if you are exceptionally smart), but then it isn’t a long term strategy either. You simply can’t piggy bank on purchasing cheap app installs. (Boy! If you try that, then good luck with your ASO).

There was a brilliant article that talked about why one should not buy iOS reviews. While there are many brilliant sides of it, the biggest flip site is the risk it carries.

Case Study: Web Browser App – How this David Beat Goaliath with ASO Boost, and flipped back

For instance, while working on an app that primarily deal with web browsers, one of my clients decided to add three stratergy, downloads, reviews and high retention users. After a week, things really got well, and he did manage to get into an impressive top 8. (Currently, google lists 8 applications on a single device screen). Up against giants like Firefox, Chrome and UC, this little known app managed to pull off App Store Optimization relatively well.

But, over a period of time, post this boost, their rankings slipped by many ranks – a jolt they never recovered from, even after months as I write this. While I never desist anyone from experimenting to see how you can rank your app better on playstore, or boost app on trending charts of iOS, the challenges that you face are something that you must consider while putting your foot into it.

Conclusion

I do not want to desist anyone from agressive ASO, buying motivated Installs, or even buying 5-star ratings. But my focus is more on demostrating that these concepts are very diluted, and google is exponentially building on its learning to rob you off of any advantage you have.

No, Google isn’t perfect, and thankfully no machine is, but the margin of error for Google is so low that it isn’t worth your time and effort. Instead, you would be better off studying your exist rates, and fixing the crashes, while doing some basic on-page ASO. Any basic tool like HashGrowth, AppAnnie SensorTower can help you get started. The more young the company – the better. (Personally, I am a fan of HashGrowth because of their super speedy support, but any of them will just do fine.)

While there may a lot many loopholes that you may be able to analyze, but unlike SEO, there isn’t a lot of grey areas, and google is slowly coming hard. So if you are someone who is curious to learn some quick hacks on blackhat ASO, then you really have a hard luck. But then with intelligent optimization and slow dripping reviews, you can take advantage of smart app review posting services. But if and ever you chose to do that, you ought to ask as many questions about their paid app reviews, the paid reviewers, and even the country and the devices they use.

Now, if you ever buy Google Play Downloads, or if you purchase iOS downloads, then you ought to be careful if they ask you to integrate SDK, if yes, then never do anything that can implicate you – the developer – into something that can be perceived as shady.

Most of the professional app review providers are quite reassuring, but they really don’t gather bits and pieces, and if you ever decide to buy app reviews, be very certain about one central theme – the consequences. While in most cases, you won’t be banned for a third party paid activity, it can get really frustrating to see your android app reviews getting deleted. There is a reason why the Android app reviews are deleted. Well, Google has this intelligent algorithm that is apt at tracing anything unusal,  so the moment you are on it, it would delete the reviews. Even if you are someone who buys Geo App Installs or Geo App Reviews, google can hit you right on the head.

If you’d like me to consult you on any Android App or an iOS app, then do contact me using my contact us form, or comment, and I would be happy to give you a free in-depth analysis of the app.