The mobile apps have evolved as a mainstream business channel for marketers in every industry. The increasing number of apps and app users has influenced the competition in mobile marketing to be challenging than ever. Entrepreneurs and marketers have realized that having an impressive mobile application isn’t just enough in the mobile strategy to win over the competitors and reach out to a wider and relevant user-base. An ideal mobile app should have a strong mobile marketing strategy across various destinations across the Internet in order to gain higher popularity and user acquisition.
App Store Optimization (ASO) comes to be a significant aspect in every mobile marketing strategy. It involves optimizing the app store listing page for higher visibility, engagement, and acquisitions. App marketers are now able to access advanced app marketing algorithms, to identify useful insights for enabling faster outreach and growth. A deep research and analysis on the market competition and consumer behavior are crucial for every app marketing strategies for getting your app store optimization and other off-page strategies to stand out from your customers and to make customers easily find and engage on your app.
When it comes to making your app optimized for easier discovery and faster conversions, all the fields that can be managed by you and your customers will be of great potential. The title and description and keyword section on your app store can be utilized for higher app store ranking by including keywords that are more likely to get searched by potential customers. The keywords you choose has to be ensured for higher relevance by checking what your competitors do for optimizing their app store ranking. With the growing marketing opportunities on various channels on the Internet, you will be able to promote your app to more targeted audiences with the right message, in the right time and right place to get app reviews.
Here are some of the important ways of promoting your app on various influential channels on the Internet.
App Store Page Content
Your app store product page can be improved with appealing content that is most relevant your app and your targeted customers as well. The app store page content strategy has to communicate the key features and benefits of your app in a convincing way. There should be as much of visual experiences such as icon, screenshots and featured video in order to optimize the chances for conversion.
Off-Page Content Marketing
It can be of great effect for publishing sneak-peak articles, videos and other teaser content of your app on off-page channels where most of your targeted customers are looking on. This will impact you are making customers excited about your app and get led to your app on the app store.
Online Public Relations
Various industry adjacent websites and channels can be utilized to deliver your business message through press releases or news. This will make your app popular among more new users and drive more significant traffic on your app store page.
Google Play Reviews
You may buy reviews Google Play from customers by offering them reward coupons, cash-backs, promo codes, free subscriptions or other incentives. When your app store page shows up more positive reviews and rating it can be of great influence for users to make decisions favorable to your app marketing goals.
Influencer marketing is a potential way of marketing your app for a better reputation and trust. You can approach people who are expert and popular in your respective industry to post or share promotional content about your app or review your app on popular app review sites like AppBrain and AndroLib. Guest blogging on popular sites like Mashable, Hubspot, and GetResponse will be helpful in reaching out to a wider audience.
Mobile advertising is a highly influential strategy for propagating your app and its benefits among the targeted audience. Your app can be promoted through various paid ads on channels where more targeted customers are present. You can enable a call-to-action feature on these paid ads so that when customers click on it they will be redirected to your app store page.
An app will start getting significant user acquisition after the first few weeks of the launch date. In order to ensure higher engagement from its initial release itself, you can generate some pre-launch marketing campaigns on social networking and other channels so customers will get to know about it.