App store performance decides if you can effectively increase user downloads. We help your app accomplish higher visibility through App Store Optimization (ASO) and focus on application promoting efforts. Although mobile app developers consider approaches to make their apps emerge by burning millions on promoting and marketing, in the end, it’s still up to the users to install those apps from their phones. It doesn’t matter how advanced and great features your app has, it is deemed to fail without proper marketing and promotions. It is highly essential for an app to have a perfect app marketing strategy.

This guide is helpful for people who are new to ASO, who are ready to launch a new app, and also for those apps which need improvement in ranking. 

Let us start by understanding what is ASO:

ASO or App Store Optimization is the process of improving the visibility of an app in the app store search results when a user makes a certain search related to your app. Few of the best app promotion sites help you by changing app text, graphics, and other metadata to increase the number of downloads and the conversion rate, it is similar to that of SEO for websites, here it is for mobile apps.

What influences install conversion rate and increase app downloads?

Localization to Expand

Since the app stores feature in a number of locales. For example, for the US you can use Mexican and Australian locales. So by adding an additional locale, you can increase the number of search queries that puts your app with the competitors in search results. You can also benefit with extra 100 characters for keywords and another 60 characters for the title and subtitle.

Average App Rating

App users use ratings to give feedback based on their thoughts about the app. Apps with a rating lower than 4 stars lose half of their potential downloads. A low rating can startle users, which affects the install conversion rate. Reviews and ratings affect your app ranking in the app stores search results. Positive reviews are supporting feedbacks for new users. This demonstrates that users are making the most of your application and having a good time using your app. Top ASO companies give services to both Apple and Android app reviews. 

Optimizing App Visuals such as App Title & App Icon

The very first thing user see about your app is your app icon along with your app title. It is a crucial piece of metadata you’ll create for your app. Your app title will let users know if your app is relevant to the search they’ve made or not and your app icon will attract users in the first sight. App icon doesn’t necessarily have to belong to the functions of your app. It has to be catchy enough for users to click on your app.

Screenshots and Preview Videos

Most of the users watch videos online before using a new product. It helps a customer who visits your app have a clear idea about what your app does. App screenshots and preview video help you to put a focus on your app’s functions and give the users more motivation to download your app. Add screenshots to your description. They look pretty and will connect with your users. Not just that, powerful screenshots appearing simple it is to utilize your app will energize downloads, as your users can imagine themselves using your application.

You can use this as a guide to kick start your app store optimization. Giving close attention to your App Store Optimization techniques will give you an effective app with higher visibility and downloads generating higher revenue.